Alaa Ashraf, a Lead product designer. 6+ years of experience across
Fintech, AI, SaaS, Prop-tech, and e-commerce. Currently at
Nawy
Play around with numbers..
AI Agent (e-commerce) - B2B
Founding Product Designer
Driving Yozo.ai $1.7M Pre-seed round
Building 0→1 AI agent for Shopify. 70% free-to-paid, $60K ARR
Fintech - B2C
Unblocking the core flow for 4M+ investors
10% conversion uplift, 56% fewer support tickets by redesigning Thndr's wallet experience for 4M+ users
SaaS - B2B
Growing Jisr's org chart adoption by 30%
Redesigned the core HR product for the Saudi market.
SaaS - B2B
Increasing MaxAB's NMV by 13% (BNPL)
Field-research-led BNPL flow. 35% conversion lift, 77% retention.
Builder when it's day one. Problem solver when it's million-user scale. I partner closely with product and engineering, run real user discovery, and tie every design decision to a metric. From Cairo to Riyadh to global SaaS. I design for cultural context that generic playbooks miss with data and business in mind.
Based in Cairo, Relocating to Europe or UK
(Visa Sponsorship Required)
